The Gift – Primavera/Explode Tour

Date

2011-2012

Location

Portugal & Spain

Institution/Event

The Gift Primavera/Explode Tour

Summary

The first rock band to offer an inclusive tour in Portugal is known to be The Gift. The Gift is a Portuguese alternative rock band, formed in 1994. They have released eight albums to date.

2011 was the year of Explode, released in Portugal on 1 April and immediately went to number one in the charts. It carried a number of accessibility solutions:

  • Live shows with sign language interpreting and audio description;
  • Stage visit with meet and greet with band members;
  • Roadshow photo exhibition with audio descriptive guide (in Portuguese and Spanish) and tactile replicas of photos for touch exploration;
  • Inclusive marketing (see video below).

“the Gift – Primavera/Explode (Accessible) Tour”Teatro Tivoli, Lisbon, 24-26 March 2011 | Teatro Circo, Madrid, 7 May 2011 | Casa da Música, Porto, 26 January 2012 | Centro Cultural de Belém, Lisbon, 17 February 2012 | Teatro José Lúcio da Silva, Leiria, 23 February 2012 | Teatro Académico Gil Vicente, Coimbra, 24 February 2012.


Photo gallery

Video gallery